In the business, it is generally agreed that SEO is based on
three pillars . Fundamentals that must be worked on to optimize a site and
ensure that it is well referenced.
The technique
We will be interested in how the site is designed on a
technical level explain seo training inlahore: does it load quickly, is it compatible with mobiles, does it have
good markup , title and meta descriptions are- they are informed, 404 errors
are missing, is there a good menu , can we easily access all the contents or
are they instead buried in the depths of the site?
There are literally a thousand questions: are there
duplication problems on the site, pages that search engines index when they
should not be concerned ... or vice versa, the code is it well written or not,
etc.
What is this work for? To verify that your site can be
consulted in good conditions by the visitor, as by the search engine; that
there is no blocking point (slowness, errors) and that one can easily
understand, thanks to elements of the code, what is the hierarchy of the
information on the site.
Semantics
The second pillar of SEO is "semantics" ... which
is often summarized in a somewhat summary way to the "content" of the
site.
It is a question of evaluating if the contents of the site
obtain the expected performances: do they generate traffic via the search
engines or not, are they based on the good keywords , are they sufficiently
fleshed out and up to date? how are they organized in relation to each other,
how are they structured? Do they use clear and understandable language for the
user?
A list of hundreds or thousands of terms is often found on
which it would seem appropriate for a site to appear on Google. We then look at
how your site is positioned on all these terms: on what are you already in the
top 3 of Google? Where do you stand on the doors of the Top 3 or on the 2nd
page, which represents a potential to exploit? What content to create to try to
position yourself on keywords on which your site is not present at present?
We are also interested in the competition : who are your
competitors on all these keywords? How are they doing? What are they doing more
or better than you?
This dimension of the work makes it possible to verify that
your way of expressing yourself is in phase with that of the persons whom you
seek to touch ... and that your concerns are theirs. It allows to see on which
topics you are already legitimate thanks to your contents, on what subjects you
need to make known to you ... and to what extent it is realistic to position
oneself on it (want to be n ° 1 on "voyage" when one start is not
necessarily a realistic goal, for example!).
blogging
The netlinking
The third pillar of seo
training in lahore is about links, because the links your site receives
send a strong message about the degree of trust that can be placed in it. Are
you quoted by renowned sources? In what context, with what terms? Have these
links been acquired naturally or are there some "dubious" patterns
(for example, a sudden explosion in the number of links, too many irrelevant
sites)?
The goal? Make sure that your site is quoted by reputable
sources , on topics that are relevant to the topics you cover, in as natural a
way as possible.
The fourth pillar: the strategy
I always add the "fourth dimension" to these three
pillars: strategy.
Today, there are a lot of seo training in lahore tools that can provide a billion information
on a site ... but all these data are useless if we do not know how to
prioritize them : what problem to solve first? Which actions will have the
maximum impact ?
Similarly, it is impossible for me to improve the natural
referencing of a site without knowing why it is done ... and how we can achieve
it .
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