The Definition of Search Engine Optimization define by digital marketing course in Lahore

digital marketing course in Lahore define SEO is the acronym for “Search Engine Optimization ", which means "search engine optimization" in French, but which in Molière's language we more commonly call “natural referencing ".

This is the technique for positioning a website or web page in the first places on the search engine results pages, or “SERP “for “Search Engine Results Page ". Search engines are for example Google, Bing, and Yahoo.

Seo-definition-SERP-1Example: SERP "inbound marketing"

Attention, in French "SEO" is not pronounced "esse" "heu" and "o", but rather "esse" "i" "o", in English. Respect the English acronym, like all the pros

Some SEO Basics

To classify and position pages in relation to queries, Google's algorithm takes into account hundreds of relevance criteria. They vary in time, to the rhythm of the updates of the algorithm by Google: Panda, Penguin ... you may have already heard of these funny beasts.

Seo-definition-algorithm

This is why a permanent watch is more than necessary, to stay on the lookout and adapt the marketing strategy according to changes. Only Google researchers really know the mathematical and computer formulas that make up the Google algorithm.

Seo-definition-calculus

On-page SEO: optimizing your site

What is called On-page SEO concerns SEO applied to the content on the pages themselves, whether they are visible, invisible or hidden? digital marketing course in Lahore define the SEO optimization involves:

The title tags <h1>, <h2>, <h3>

Meta descriptions

The internal network

<alt> image attribute tags

URLs

Seo-definition-onpage

Off-page SEO: off-site optimization

Unlike On page, Off-page SEO is optimization by links created between pages outside the site: the quality and number of links pointing to a page plays an essential role in the natural referencing of the site or page.

The technique therefore no longer concerns the page itself, but what will allow the robots to arrive at this page:

The creation of backlinks

Net linking

Optimization of technical elements

Third part of SEO, optimization also involves the technical elements that make up the site. We must then work on:

The html code:  either the language of robots of search engines: it must be well written and clean to be readable

The SSL certificate: it secures the connections and guarantees exchanges between the site and its users - server authentication, integrity and confidentiality of the data transmitted in particular.

Why do SEO?

The position within the result page - SERP - is obtained by the relevance score that the engine algorithm assigns to the page for a given request. This position is therefore strictly natural, unlike the positioning resulting from paid referencing, or SEA   “Search Engine Advertising” or “Advertising for search engines “in French.

The interest of SEO is therefore to allow to obtain a better position in Google results by free techniques and simple to set up.

And besides, why are we only talking about the Google search engine?

The Google search engine collects approximately 75% to 90% of queries, depending on the country: the most visited and visible sites are those that appear in the first results of Google. You might as well focus on the engine giant.

The challenge of a business is to be visible and to be easily found by its target: What is the best way to be visible than a position in the first Google results?

And the more a company is visible to its target, the more qualified its traffic, and therefore likely to buy: SEO allows you to transform a simple website into a business machine.

“Natural referencing " you say? You will understand, natural referencing is not that natural. It has been worked and thought out in strategy. So you are now able to digital marketing course in Lahore  explain all that SEO can do as well as its challenges: from now on, you will shine during your next meetings with your geek friends!