SEO choose your keywords well in 10 steps define by Seo Company in Lahore

Keywords choosing define by seo company in lahore your keywords is sometimes more complicated than it seems. Determining which words you want to focus your message on often takes time and takes into account many criteria. The implications of this choice are great for the natural referencing of your website, because it is thanks to these expressions that Internet users will be able to find you. I offer you a list of 10 steps to choose your keywords in a thoughtful and consistent manner.

Choose your keywords

1 - Think about the competition around a keyword

The first step is first not to see too big under the risk of breaking your teeth. You have to think about the feasibility of your SEO. In short, do not seek to become first on the keyword “car” with a new site. It will not be possible. When choosing your keywords, think of other sites that want to rank on it. If they are numerous and well established, it is in your best interest to choose alternative words, which will undoubtedly bring you a little less traffic, but on which you will be able to be visible.

2 - Think about the equivocity of words

Then, it is a work on language. In other words, work on the meaning of the chosen words, on what they mean according to their context of use. You have to choose your keywords to avoid being in competition with other sectors of activity that also use them. For example: you sell soccer balls on your site, you are going to want to be present on the “ball” request. Except that a ball can be a soccer ball, a basketball, an inflating ball, a hot water ball or the Ballon d'Alsace! The best way to avoid this ambiguity is to choose your keywords more restrictively; to correctly orient its content on the request “soccer ball” and not just “ball”. Good to know: most queries on Google are longer than 3 words,

3 - Singular or plural?

Concerning the chosen expressions, it is also necessary to determine if you wish to use them in the singular or in the plural. Note that a keyword with or without “s” is not the same thing.

Choose your keywords

Cane with or without “s”?

4 - Examine the words used by your customers

One of the best ways for your customers to find you on Google is to use the phrases they use. Even if these expressions are improper or inaccurate, place yourself on them.

5 - Avoid technical or corporatist terms

In addition to the advice below, do not use technical or business-specific terms because your customers may not know them. If you use technical jargon, your site will only be visited by your colleagues or competitors.

6 - Think about generating contact

Define by seo company in lahore if choosing your keywords is for the SEO of your site; the purpose of referencing is to generate incoming contacts. Therefore, think about the keywords that will generate contact. Think of the surfer who types his request and at what stage of the need he is? Concretely, imagine that you have an e-commerce site selling cameras, you have much more interest in optimizing queries like “canon eos 600d” than “camera”. Why? Because the surfer who types the precise name of a model has chosen his model, he is ready to buy it. The one who will type only the generic expression “camera” will be in a phase of comparison, it is therefore a prospect less “ripe”, more distant from the act of purchase.

7 - Check if the chosen keywords are popular

Choosing your keywords also means ensuring their popularity. If we were to cite only one tool, it would be Google's keyword planning tool. An even faster way is to use the Google suggestion tool when you start typing a query. For those who want to go further, there are tools like Übersuggest or SemRush.

8 - Check which words are used by your competitors

It is always useful to use the work of others. Perfect maxim for choosing your keywords. Indeed, look at what keywords are used by your competing sites. They've already gone through this step, so you can see what their conclusions are. Pay particular attention to the keywords used in the Title and Description tags.

9 - Also use synonyms

Even if you have chosen specific expressions, be sure to use synonyms alternately so that your text does not look like spam.

10 - Play the semantic coherence card

Finally define by seo company in lahore, when creating content, be sure to create content that revolves around the world of your keywords, even if your keywords do not appear there expressly. For example, if you sell cameras, it makes sense to create content on “shooting”, even if the keyword “canon eos 600d” does not appear there. This helps deliver a consistent semantic structure to Google.