SEO choose your keywords well in 10 steps define by Seo Company in Lahore

Keywords choosing define by seo company in lahore your keywords is sometimes more complicated than it seems. Determining which words you want to focus your message on often takes time and takes into account many criteria. The implications of this choice are great for the natural referencing of your website, because it is thanks to these expressions that Internet users will be able to find you. I offer you a list of 10 steps to choose your keywords in a thoughtful and consistent manner.

Choose your keywords

1 - Think about the competition around a keyword

The first step is first not to see too big under the risk of breaking your teeth. You have to think about the feasibility of your SEO. In short, do not seek to become first on the keyword “car” with a new site. It will not be possible. When choosing your keywords, think of other sites that want to rank on it. If they are numerous and well established, it is in your best interest to choose alternative words, which will undoubtedly bring you a little less traffic, but on which you will be able to be visible.

2 - Think about the equivocity of words

Then, it is a work on language. In other words, work on the meaning of the chosen words, on what they mean according to their context of use. You have to choose your keywords to avoid being in competition with other sectors of activity that also use them. For example: you sell soccer balls on your site, you are going to want to be present on the “ball” request. Except that a ball can be a soccer ball, a basketball, an inflating ball, a hot water ball or the Ballon d'Alsace! The best way to avoid this ambiguity is to choose your keywords more restrictively; to correctly orient its content on the request “soccer ball” and not just “ball”. Good to know: most queries on Google are longer than 3 words,

3 - Singular or plural?

Concerning the chosen expressions, it is also necessary to determine if you wish to use them in the singular or in the plural. Note that a keyword with or without “s” is not the same thing.

Choose your keywords

Cane with or without “s”?

4 - Examine the words used by your customers

One of the best ways for your customers to find you on Google is to use the phrases they use. Even if these expressions are improper or inaccurate, place yourself on them.

5 - Avoid technical or corporatist terms

In addition to the advice below, do not use technical or business-specific terms because your customers may not know them. If you use technical jargon, your site will only be visited by your colleagues or competitors.

6 - Think about generating contact

Define by seo company in lahore if choosing your keywords is for the SEO of your site; the purpose of referencing is to generate incoming contacts. Therefore, think about the keywords that will generate contact. Think of the surfer who types his request and at what stage of the need he is? Concretely, imagine that you have an e-commerce site selling cameras, you have much more interest in optimizing queries like “canon eos 600d” than “camera”. Why? Because the surfer who types the precise name of a model has chosen his model, he is ready to buy it. The one who will type only the generic expression “camera” will be in a phase of comparison, it is therefore a prospect less “ripe”, more distant from the act of purchase.

7 - Check if the chosen keywords are popular

Choosing your keywords also means ensuring their popularity. If we were to cite only one tool, it would be Google's keyword planning tool. An even faster way is to use the Google suggestion tool when you start typing a query. For those who want to go further, there are tools like Übersuggest or SemRush.

8 - Check which words are used by your competitors

It is always useful to use the work of others. Perfect maxim for choosing your keywords. Indeed, look at what keywords are used by your competing sites. They've already gone through this step, so you can see what their conclusions are. Pay particular attention to the keywords used in the Title and Description tags.

9 - Also use synonyms

Even if you have chosen specific expressions, be sure to use synonyms alternately so that your text does not look like spam.

10 - Play the semantic coherence card

Finally define by seo company in lahore, when creating content, be sure to create content that revolves around the world of your keywords, even if your keywords do not appear there expressly. For example, if you sell cameras, it makes sense to create content on “shooting”, even if the keyword “canon eos 600d” does not appear there. This helps deliver a consistent semantic structure to Google.

The Definition of Search Engine Optimization define by digital marketing course in Lahore

digital marketing course in Lahore define SEO is the acronym for “Search Engine Optimization ", which means "search engine optimization" in French, but which in Molière's language we more commonly call “natural referencing ".

This is the technique for positioning a website or web page in the first places on the search engine results pages, or “SERP “for “Search Engine Results Page ". Search engines are for example Google, Bing, and Yahoo.

Seo-definition-SERP-1Example: SERP "inbound marketing"

Attention, in French "SEO" is not pronounced "esse" "heu" and "o", but rather "esse" "i" "o", in English. Respect the English acronym, like all the pros

Some SEO Basics

To classify and position pages in relation to queries, Google's algorithm takes into account hundreds of relevance criteria. They vary in time, to the rhythm of the updates of the algorithm by Google: Panda, Penguin ... you may have already heard of these funny beasts.

Seo-definition-algorithm

This is why a permanent watch is more than necessary, to stay on the lookout and adapt the marketing strategy according to changes. Only Google researchers really know the mathematical and computer formulas that make up the Google algorithm.

Seo-definition-calculus

On-page SEO: optimizing your site

What is called On-page SEO concerns SEO applied to the content on the pages themselves, whether they are visible, invisible or hidden? digital marketing course in Lahore define the SEO optimization involves:

The title tags <h1>, <h2>, <h3>

Meta descriptions

The internal network

<alt> image attribute tags

URLs

Seo-definition-onpage

Off-page SEO: off-site optimization

Unlike On page, Off-page SEO is optimization by links created between pages outside the site: the quality and number of links pointing to a page plays an essential role in the natural referencing of the site or page.

The technique therefore no longer concerns the page itself, but what will allow the robots to arrive at this page:

The creation of backlinks

Net linking

Optimization of technical elements

Third part of SEO, optimization also involves the technical elements that make up the site. We must then work on:

The html code:  either the language of robots of search engines: it must be well written and clean to be readable

The SSL certificate: it secures the connections and guarantees exchanges between the site and its users - server authentication, integrity and confidentiality of the data transmitted in particular.

Why do SEO?

The position within the result page - SERP - is obtained by the relevance score that the engine algorithm assigns to the page for a given request. This position is therefore strictly natural, unlike the positioning resulting from paid referencing, or SEA   “Search Engine Advertising” or “Advertising for search engines “in French.

The interest of SEO is therefore to allow to obtain a better position in Google results by free techniques and simple to set up.

And besides, why are we only talking about the Google search engine?

The Google search engine collects approximately 75% to 90% of queries, depending on the country: the most visited and visible sites are those that appear in the first results of Google. You might as well focus on the engine giant.

The challenge of a business is to be visible and to be easily found by its target: What is the best way to be visible than a position in the first Google results?

And the more a company is visible to its target, the more qualified its traffic, and therefore likely to buy: SEO allows you to transform a simple website into a business machine.

“Natural referencing " you say? You will understand, natural referencing is not that natural. It has been worked and thought out in strategy. So you are now able to digital marketing course in Lahore  explain all that SEO can do as well as its challenges: from now on, you will shine during your next meetings with your geek friends!

What is SEO? 3 fundamental pillars explain by seo training in Lahore

In the business, it is generally agreed that SEO is based on three pillars . Fundamentals that must be worked on to optimize a site and ensure that it is well referenced.

The technique

We will be interested in how the site is designed on a technical level explain seo training inlahore: does it load quickly, is it compatible with mobiles, does it have good markup , title and meta descriptions are- they are informed, 404 errors are missing, is there a good menu , can we easily access all the contents or are they instead buried in the depths of the site?

There are literally a thousand questions: are there duplication problems on the site, pages that search engines index when they should not be concerned ... or vice versa, the code is it well written or not, etc.

What is this work for? To verify that your site can be consulted in good conditions by the visitor, as by the search engine; that there is no blocking point (slowness, errors) and that one can easily understand, thanks to elements of the code, what is the hierarchy of the information on the site.

Semantics

The second pillar of SEO is "semantics" ... which is often summarized in a somewhat summary way to the "content" of the site.

It is a question of evaluating if the contents of the site obtain the expected performances: do they generate traffic via the search engines or not, are they based on the good keywords , are they sufficiently fleshed out and up to date? how are they organized in relation to each other, how are they structured? Do they use clear and understandable language for the user?

A list of hundreds or thousands of terms is often found on which it would seem appropriate for a site to appear on Google. We then look at how your site is positioned on all these terms: on what are you already in the top 3 of Google? Where do you stand on the doors of the Top 3 or on the 2nd page, which represents a potential to exploit? What content to create to try to position yourself on keywords on which your site is not present at present?

We are also interested in the competition : who are your competitors on all these keywords? How are they doing? What are they doing more or better than you?

This dimension of the work makes it possible to verify that your way of expressing yourself is in phase with that of the persons whom you seek to touch ... and that your concerns are theirs. It allows to see on which topics you are already legitimate thanks to your contents, on what subjects you need to make known to you ... and to what extent it is realistic to position oneself on it (want to be n ° 1 on "voyage" when one start is not necessarily a realistic goal, for example!).

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The netlinking

The third pillar of seo training in lahore is about links, because the links your site receives send a strong message about the degree of trust that can be placed in it. Are you quoted by renowned sources? In what context, with what terms? Have these links been acquired naturally or are there some "dubious" patterns (for example, a sudden explosion in the number of links, too many irrelevant sites)?

The goal? Make sure that your site is quoted by reputable sources , on topics that are relevant to the topics you cover, in as natural a way as possible.

The fourth pillar: the strategy

I always add the "fourth dimension" to these three pillars: strategy.

Today, there are a lot of seo training in lahore tools that can provide a billion information on a site ... but all these data are useless if we do not know how to prioritize them : what problem to solve first? Which actions will have the maximum impact ?

Similarly, it is impossible for me to improve the natural referencing of a site without knowing why it is done ... and how we can achieve it .