What is link building and why is it important for SEO? Defined by digital marketing course in lahore

What is link building?

Link building refers to the process of acquiring hyperlinks from other websites to yours. Commonly called links, digital marketing course in lahore allow Internet users to navigate from one web page to another within the same site or on third-party sites. For their part, search engines use links to explore the web and index the pages they find on their journey.

 Beginning of the link tag: 

 Known as the anchor tag or anchor tag, it begins with the. It opens the link tag and tells the search engines that a link to another page is about to follow; 

Location of the reference link: 

The hyperlink referral or literally in reference hyperlink. Inside the quotes, there is the URL to which the link points, it can be a web page, an image or many other things. This structure can sometimes be different and you will see a text starting with the sign #.

Visible anchor text of the link:

 This is the visible piece of text on the web page, and on which users must click before opening the link. Generally, the anchor text has a format that sets it apart from the other texts around it. It is often underlined and colored, which indicates to users that it is a clickable link.

Closing the link tag: 

Like the beginning of the link, it designates the end of the tag for search engine robots.

When and why did back links become a ranking factor?

The first algorithms of Google mainly used the number of links pointing to a given page to measure its quality. This measure was very effective insofar as an acquired external link could be considered as a vote of confidence. In other words, the more a web page receives back links is likely to be considered a good resource in the eyes of Google.

What do back links mean for search engines?

Search engines use links in two different ways, namely: Discover new web pages and index them;

Determine where to place a page in search results:

Thanks to links, search engines browse pages on the web and store them in their index. Then, the digital marketing course in lahore will determine the position that the website will occupy based on its relevance to a given request.

 How can link building benefit your business?

The benefits of acquiring links are not limited only to performance in SERPS. Even if these benefits are less obvious, they should be taken into account.

You build very useful professional relationships:

In your link building campaign, you will come into contact with other blogs and websites on the same theme as you. These contacts sometimes relate to the promotion of an item that you have created.

You get highly qualified traffic:

In addition to improving your organic traffic with high quality back links, you will also get traffic directly from these links. Indeed, a back link from a website with very high traffic can lead to an increase in your referral or referral traffic in English.

You build your brand image or brand building:

A good digital marketing course in lahore can help you build your brand image. This allows you to establish yourself as an authority in your niche. Some methods can help you do this, including posting guest articles. This is a very good approach to prove the expertise of your business.

The ultimate guide to creating a winning marketing strategy for B2B influencers defined by seo expert in lahore

B2B influence marketing is by no means a cakewalk. A typical B2B buyer is knowledgeable and astute and follows a well-documented journey before making a decision. According to seo expert in lahore of B2B buyers do more than half of their research online before they even meet the seller.

B2B companies have an extended purchasing cycle of three to nine months with potential buyers researching the company, reading online reviews, and checking product specifications.

Set clear expectations:

Determining what you want to achieve is the first step towards creating a strong marketing strategy for influencers. Do you want to increase awareness of your brand? Do you expect your campaign to generate leads, attract traffic or increase sales? The seo expert in lahore will help you get a clear idea of ​​the desired results for your influencer marketing campaigns.

Choose the right influencer:

The success of your influencer marketing strategy depends on the type of influencer you choose. Here are some basic factors to consider when choosing the best influencer for your business: Reach mainly defines the volume and the type of audience that your influencer has in hand. 

Collaborate with content influencers:

Influencer marketing is not just a form of paid advertising. This is an opportunity to build real relationships with the most influential people in your field. The best influencers are those who take the time to understand your offerings and partner with you to increase the visibility of your brand while creating content that improves their own reputation.

Remember: the customer is not just the king, but a key influencing factor:

Your current customers are your most important resource. Do not underestimate their potential to offer you valuable information on the industry. They can provide you with critical information about the field, allowing you to better understand your segment.

Measure Success:

A great customer testimonial or an awesome guest blog post on an influencer website looks great. But what if it doesn't generate the desired impact? It is therefore important to measure the impact of these initiatives. As your influencers have direct access to your target audience, they can help you improve awareness of your product. 

Connect with your B2B audience now:

Influencer marketing is the cornerstone of a winning B2B marketing strategy. The seo expert in lahore can significantly improve the professional credibility of your business and the reach of its customers. All of this ultimately translates into customer conversions and profits. It is therefore not surprising that a growing number of B2B marketers are embarking on the influencer marketing movement to create a strong partnership between their brand and the industry's main influencers.

What are the 5 tips to increase traffic to your website? Defined by best seo expert in pakistan

You have a website that seems to you to reflect the image you want to convey of your business but it attracts too little traffic? How do these companies manage to take up this so common and yet so important challenge? This is what we suggest you think about in this article, by revealing best seo expert in pakistan increase traffic to your website, and maximize your chances of reaching your targets on the Internet.

Optimize your SEO:

The first thing that comes to mind when talking about increasing the traffic of a website is obviously SEO. The idea: optimize its content and the organization of its site to go up in the first results of search engines. The best seo expert in pakistan is to produce relevant and expert content responding to business issues and problems in order to reach more prospects. If, until a short time ago, natural referencing was mainly based on a keyword strategy, Google's algorithm has today evolved, to give birth to new web marketing practices.

Perfect the technical architecture of your website:

Optimizing content creation around specific semantic fields is a practice that is now fairly well known to B2B marketers. But most of them are still too infrequently aware of the technical necessities of natural referencing. Search engine robots will judge the quality of your site according to various criteria, including:

Create external links with affiliate sites:

You do not generate enough traffic, but other sites, whose themes are close to those which interest your prospects, have many, them? What if you simply link these sites to yours? Be aware that search engines are particularly fond of web pages cited by third party sites, in the form of hyperlinks. This is why, to significantly increase your traffic, you will need to create content that will become real resources of the web. 

Bring back your still cold targets:

We tend to forget this, but the traffic of a website is not made up only of new contacts. Among the visitors of your site, you will also find your targets who return there for the umpteenth time, to learn more and to mature the idea of ​​acquiring your solution, in the long term.

 Invest in social media:

 Certainly, best seo expert in pakistan is a great way to increase traffic to your website. However, this is a method that can take time, especially for companies that are just starting out and whose site is not yet well indexed.

SEO choose your keywords well in 10 steps define by Seo Company in Lahore

Keywords choosing define by seo company in lahore your keywords is sometimes more complicated than it seems. Determining which words you want to focus your message on often takes time and takes into account many criteria. The implications of this choice are great for the natural referencing of your website, because it is thanks to these expressions that Internet users will be able to find you. I offer you a list of 10 steps to choose your keywords in a thoughtful and consistent manner.

Choose your keywords

1 - Think about the competition around a keyword

The first step is first not to see too big under the risk of breaking your teeth. You have to think about the feasibility of your SEO. In short, do not seek to become first on the keyword “car” with a new site. It will not be possible. When choosing your keywords, think of other sites that want to rank on it. If they are numerous and well established, it is in your best interest to choose alternative words, which will undoubtedly bring you a little less traffic, but on which you will be able to be visible.

2 - Think about the equivocity of words

Then, it is a work on language. In other words, work on the meaning of the chosen words, on what they mean according to their context of use. You have to choose your keywords to avoid being in competition with other sectors of activity that also use them. For example: you sell soccer balls on your site, you are going to want to be present on the “ball” request. Except that a ball can be a soccer ball, a basketball, an inflating ball, a hot water ball or the Ballon d'Alsace! The best way to avoid this ambiguity is to choose your keywords more restrictively; to correctly orient its content on the request “soccer ball” and not just “ball”. Good to know: most queries on Google are longer than 3 words,

3 - Singular or plural?

Concerning the chosen expressions, it is also necessary to determine if you wish to use them in the singular or in the plural. Note that a keyword with or without “s” is not the same thing.

Choose your keywords

Cane with or without “s”?

4 - Examine the words used by your customers

One of the best ways for your customers to find you on Google is to use the phrases they use. Even if these expressions are improper or inaccurate, place yourself on them.

5 - Avoid technical or corporatist terms

In addition to the advice below, do not use technical or business-specific terms because your customers may not know them. If you use technical jargon, your site will only be visited by your colleagues or competitors.

6 - Think about generating contact

Define by seo company in lahore if choosing your keywords is for the SEO of your site; the purpose of referencing is to generate incoming contacts. Therefore, think about the keywords that will generate contact. Think of the surfer who types his request and at what stage of the need he is? Concretely, imagine that you have an e-commerce site selling cameras, you have much more interest in optimizing queries like “canon eos 600d” than “camera”. Why? Because the surfer who types the precise name of a model has chosen his model, he is ready to buy it. The one who will type only the generic expression “camera” will be in a phase of comparison, it is therefore a prospect less “ripe”, more distant from the act of purchase.

7 - Check if the chosen keywords are popular

Choosing your keywords also means ensuring their popularity. If we were to cite only one tool, it would be Google's keyword planning tool. An even faster way is to use the Google suggestion tool when you start typing a query. For those who want to go further, there are tools like Übersuggest or SemRush.

8 - Check which words are used by your competitors

It is always useful to use the work of others. Perfect maxim for choosing your keywords. Indeed, look at what keywords are used by your competing sites. They've already gone through this step, so you can see what their conclusions are. Pay particular attention to the keywords used in the Title and Description tags.

9 - Also use synonyms

Even if you have chosen specific expressions, be sure to use synonyms alternately so that your text does not look like spam.

10 - Play the semantic coherence card

Finally define by seo company in lahore, when creating content, be sure to create content that revolves around the world of your keywords, even if your keywords do not appear there expressly. For example, if you sell cameras, it makes sense to create content on “shooting”, even if the keyword “canon eos 600d” does not appear there. This helps deliver a consistent semantic structure to Google.

The Definition of Search Engine Optimization define by digital marketing course in Lahore

digital marketing course in Lahore define SEO is the acronym for “Search Engine Optimization ", which means "search engine optimization" in French, but which in Molière's language we more commonly call “natural referencing ".

This is the technique for positioning a website or web page in the first places on the search engine results pages, or “SERP “for “Search Engine Results Page ". Search engines are for example Google, Bing, and Yahoo.

Seo-definition-SERP-1Example: SERP "inbound marketing"

Attention, in French "SEO" is not pronounced "esse" "heu" and "o", but rather "esse" "i" "o", in English. Respect the English acronym, like all the pros

Some SEO Basics

To classify and position pages in relation to queries, Google's algorithm takes into account hundreds of relevance criteria. They vary in time, to the rhythm of the updates of the algorithm by Google: Panda, Penguin ... you may have already heard of these funny beasts.

Seo-definition-algorithm

This is why a permanent watch is more than necessary, to stay on the lookout and adapt the marketing strategy according to changes. Only Google researchers really know the mathematical and computer formulas that make up the Google algorithm.

Seo-definition-calculus

On-page SEO: optimizing your site

What is called On-page SEO concerns SEO applied to the content on the pages themselves, whether they are visible, invisible or hidden? digital marketing course in Lahore define the SEO optimization involves:

The title tags <h1>, <h2>, <h3>

Meta descriptions

The internal network

<alt> image attribute tags

URLs

Seo-definition-onpage

Off-page SEO: off-site optimization

Unlike On page, Off-page SEO is optimization by links created between pages outside the site: the quality and number of links pointing to a page plays an essential role in the natural referencing of the site or page.

The technique therefore no longer concerns the page itself, but what will allow the robots to arrive at this page:

The creation of backlinks

Net linking

Optimization of technical elements

Third part of SEO, optimization also involves the technical elements that make up the site. We must then work on:

The html code:  either the language of robots of search engines: it must be well written and clean to be readable

The SSL certificate: it secures the connections and guarantees exchanges between the site and its users - server authentication, integrity and confidentiality of the data transmitted in particular.

Why do SEO?

The position within the result page - SERP - is obtained by the relevance score that the engine algorithm assigns to the page for a given request. This position is therefore strictly natural, unlike the positioning resulting from paid referencing, or SEA   “Search Engine Advertising” or “Advertising for search engines “in French.

The interest of SEO is therefore to allow to obtain a better position in Google results by free techniques and simple to set up.

And besides, why are we only talking about the Google search engine?

The Google search engine collects approximately 75% to 90% of queries, depending on the country: the most visited and visible sites are those that appear in the first results of Google. You might as well focus on the engine giant.

The challenge of a business is to be visible and to be easily found by its target: What is the best way to be visible than a position in the first Google results?

And the more a company is visible to its target, the more qualified its traffic, and therefore likely to buy: SEO allows you to transform a simple website into a business machine.

“Natural referencing " you say? You will understand, natural referencing is not that natural. It has been worked and thought out in strategy. So you are now able to digital marketing course in Lahore  explain all that SEO can do as well as its challenges: from now on, you will shine during your next meetings with your geek friends!

What is SEO? 3 fundamental pillars explain by seo training in Lahore

In the business, it is generally agreed that SEO is based on three pillars . Fundamentals that must be worked on to optimize a site and ensure that it is well referenced.

The technique

We will be interested in how the site is designed on a technical level explain seo training inlahore: does it load quickly, is it compatible with mobiles, does it have good markup , title and meta descriptions are- they are informed, 404 errors are missing, is there a good menu , can we easily access all the contents or are they instead buried in the depths of the site?

There are literally a thousand questions: are there duplication problems on the site, pages that search engines index when they should not be concerned ... or vice versa, the code is it well written or not, etc.

What is this work for? To verify that your site can be consulted in good conditions by the visitor, as by the search engine; that there is no blocking point (slowness, errors) and that one can easily understand, thanks to elements of the code, what is the hierarchy of the information on the site.

Semantics

The second pillar of SEO is "semantics" ... which is often summarized in a somewhat summary way to the "content" of the site.

It is a question of evaluating if the contents of the site obtain the expected performances: do they generate traffic via the search engines or not, are they based on the good keywords , are they sufficiently fleshed out and up to date? how are they organized in relation to each other, how are they structured? Do they use clear and understandable language for the user?

A list of hundreds or thousands of terms is often found on which it would seem appropriate for a site to appear on Google. We then look at how your site is positioned on all these terms: on what are you already in the top 3 of Google? Where do you stand on the doors of the Top 3 or on the 2nd page, which represents a potential to exploit? What content to create to try to position yourself on keywords on which your site is not present at present?

We are also interested in the competition : who are your competitors on all these keywords? How are they doing? What are they doing more or better than you?

This dimension of the work makes it possible to verify that your way of expressing yourself is in phase with that of the persons whom you seek to touch ... and that your concerns are theirs. It allows to see on which topics you are already legitimate thanks to your contents, on what subjects you need to make known to you ... and to what extent it is realistic to position oneself on it (want to be n ° 1 on "voyage" when one start is not necessarily a realistic goal, for example!).

blogging

The netlinking

The third pillar of seo training in lahore is about links, because the links your site receives send a strong message about the degree of trust that can be placed in it. Are you quoted by renowned sources? In what context, with what terms? Have these links been acquired naturally or are there some "dubious" patterns (for example, a sudden explosion in the number of links, too many irrelevant sites)?

The goal? Make sure that your site is quoted by reputable sources , on topics that are relevant to the topics you cover, in as natural a way as possible.

The fourth pillar: the strategy

I always add the "fourth dimension" to these three pillars: strategy.

Today, there are a lot of seo training in lahore tools that can provide a billion information on a site ... but all these data are useless if we do not know how to prioritize them : what problem to solve first? Which actions will have the maximum impact ?

Similarly, it is impossible for me to improve the natural referencing of a site without knowing why it is done ... and how we can achieve it .